UI design
Summary
Brief
The brief was to create a visual identity that could scale across a new product launch and in-app flows. The goal was to develop a style that translated seamlessly across email and social launch communications, while integrating with the existing app and clearly signaling to users when they were within the new product experience.
Contributions
I owned the brand vision across UI and communications, partnering with product and motion teams to ensure consistent and effective implementation across touchpoints.
Role
Led on brand & UI design
Working with: Daisy Mella Roca (Motion Designer) and the product design team
Design software
Figma
Illustrator
Onboarding GIF
UI illustrations
Onboarding flow
UI flow
A showcase of the refreshed brand elements, including the updated logo, app icon, typography, and the new illustration and icon style.
User flow
Screens
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