Macmillan Cancer Support

Summary

Brief

Led the design of a new icon and illustration system post-rebrand, using the refined typeface and updated brand guidelines, and implemented it within the Men and Cancer campaign to support more open discussion of cancer signs and symptoms among men.

Contributions

Created a new icon set built around the custom Macmillan typeface to strengthen brand recognition, and developed a complementary illustration style using the updated colour palette and brand guidelines. These assets were implemented across a multi-channel campaign including social, out-of-home, and print.

Role

Owned the icon and illustration design and was the lead designer on the Men and Cancer awareness campagin

Design software

InDesign

Illustrator